Built as a successor to their INSTAX SHARE SP-2 Smartphone Printer, the ash white INSTAX Mini Link Smartphone Printer from FUJIFILM features a sleek and light body design, a 12 second print time, a revamped INSTAX Mini Link app, social features, and Bluetooth connectivity. Its downloadable app will allow users to customize their photos with close to 30 fun and colorful frames, create colleges and split prints, and print photos from videos. The app also has two modes - Print Mode and Fun Mode. Fun Mode lets users connect up to five smartphones to the INSTAX Mini Link and print a photo collage with Party Print or discover their compatibility with others using the Compatibility Test. Motion Sensor functionality lets users zoom in or out to take a photo with the app by tilting the printer, and photos can be reprinted by turning the printer upside down and pressing the INSTAX button.