Sony Alpha A7 III kit FE 28-70mm f/3.5-5.6 OSS II

Sony a7 III Mirrorless Camera

• Lock-on AF maintains focus on moving subjects through the use of a configurable frame that is set over the desired moving subject
• Expand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus
• Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes
• Focus Magnifier function can be used for critical focus when homing in on minute subject details
• Rear touchscreen can also be used for Touch Focus control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder

5-Axis SteadyShot INSIDE Image Stabilization

Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.

Body Design and Connectivity

• The XGA OLED Tru-Finder EVF features a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail.
• In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
• Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
• Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
• Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
• NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
• Bluetooth connectivity allows for location data acquisition.